103 lines
4.0 KiB
Markdown
103 lines
4.0 KiB
Markdown
# SKO Homework
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## Shark Tank Pitch
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### Instructions
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Develop a 3-5 minute “Shark Tank Style” elevator pitch for Northpass. Your pitch should:
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* Detail the investment you’re seeking for Northpass
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* Identify the problem Northpass is solving
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* Outline the market opportunity for Northpass
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* Detail the benefits of Northpass
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* Share the outcomes that those investing in Northpass achieve
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* Make the Sharks motivated to invest in Northpass
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### Response
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Sharks, I am seeking from you a $300,000 investment and a 2% in our next generation customer education SaaS company.
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You're probably rolling your eyes right now, knowing there's no money in education. If people want information, they
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will just google it, right? Sure, they could, but then you'd be relying on Marketing to do the heavy lifting of
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SEO - basically, a glorified word search game for kids.
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You may also be thinking back to days in college classrooms with horrible scan-trons and final exams. All these types of
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educational environments are conducive to only one thing: secrecy and negative competition. Unless you're the NSO and
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selling Pegasus 2.01, why would you want your clients to be secretive and combative with their learning?
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Northpass is so much more than learning. It is an invaluable tool to deepen brand loyalty, increase market share, and
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strengthen the bonds between your internal and external stakeholders.
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Take a look at your own companies, Sharks. Where does "learning" fall in your tech stack? If you run your companies
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anything like my clients, where over 60% have admitted to having lukewarm executive buy-in, you have placed an integral
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part of your customer experience at the bottom of the stack. But you know what? That's okay if Customer Education is
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sitting at the bottom of the stack. That's because it is my firm believe that customer education is the cornerstone of
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any well-adjusted growing tech company.
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As tech-entrepreneurs we have put all the value on educating ourselves on how to run companies and grow teams, but
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except our clients to just understand our app and technology.
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From the most technical of companies, like Recast Software, educating their clients on Microsoft Endpoint Solutions and
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Server Management, or Skuid, a code-less solution for data connecting workflows, to Big Ideas Learning, a Saas solution
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for the-always-busy public school teacher, customer education is the current that flows underneath all your other
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systems.
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The value is simple. Give your customers right-on-time experiences with your brand and product in an asynchronous
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format so that when
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## Why Now?
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### Instructions
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Develop a 3-5 minute “Shark Tank Style” elevator pitch for investing in Northpass and digital customer education now.
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Your pitch should:
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* Detail the investment you’re seeking for Northpass
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* Identify the problem Northpass is solving
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* Calculate the ROI that investors could experience
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* Make the Sharks motivated to invest in Northpass
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### Response
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Sharks, you've learned a lot about Customer Education and the learning
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management system ecosystem today. There are a ton of competitors in the market
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## AI & LI
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### Instructions
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Use OpenAI’s ChatGPT, develop 20 topics for a customer education Linkedin post.
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Then, pick a topic and use ChatGPT to craft your first social-selling Linkedin
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post. Make sure that you use the OpenAI output as a basis, but then they truly
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make it your own with your words and personality. It needs to be something that,
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when you read it out loud, you would feel very natural with and happy about.
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## Customer Success Stories
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### Instructions
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Detail a success story from one of your customers, preferably in SaaS. Consider the following framework:
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* Background of the company.
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* Challenges before Northpass.
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* Solution Northpass provided them.
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* Results Northpass has helped them achieve.
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### Response
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## Take away
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### Instructions & Response
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List your top three takeaways from the GTM Enablement Playbook:
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1.
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2.
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3.
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List three pieces of training you’d like to see added to the GTM Enablement Playbook:
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1.
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2.
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3.
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