Gainsight/SKO.md

# SKO Homework

## Shark Tank Pitch

### Instructions

Develop a 3-5 minute “Shark Tank Style” elevator pitch for Northpass. Your pitch should:

* Detail the investment you’re seeking for Northpass
* Identify the problem Northpass is solving
* Outline the market opportunity for Northpass
* Detail the benefits of Northpass
* Share the outcomes that those investing in Northpass achieve
* Make the Sharks motivated to invest in Northpass

### Response

Sharks, I am seeking from you a $300,000 investment and a 2% in our next generation customer education SaaS company.

You're probably rolling your eyes right now, knowing there's no money in education. If people want information, they
will just google it, right? Sure, they could, but then you'd be relying on Marketing to do the heavy lifting of
SEO - basically, a glorified word search game for kids.

You may also be thinking back to days in college classrooms with horrible scan-trons and final exams. All these types of
educational environments are conducive to only one thing: secrecy and negative competition. Unless you're the NSO and
selling Pegasus 2.01, why would you want your clients to be secretive and combative with their learning?

Northpass is so much more than learning. It is an invaluable tool to deepen brand loyalty, increase market share, and
strengthen the bonds between your internal and external stakeholders.

Take a look at your own companies, Sharks. Where does "learning" fall in your tech stack? If you run your companies
anything like my clients, where over 60% have admitted to having lukewarm executive buy-in, you have placed an integral
part of your customer experience at the bottom of the stack. But you know what? That's okay if Customer Education is
sitting at the bottom of the stack. That's because it is my firm believe that customer education is the cornerstone of
any well-adjusted growing tech company.

As tech-entrepreneurs we have put all the value on educating ourselves on how to run companies and grow teams, but
except our clients to just understand our app and technology.

From the most technical of companies, like Recast Software, educating their clients on Microsoft Endpoint Solutions and
Server Management, or Skuid, a code-less solution for data connecting workflows, to Big Ideas Learning, a Saas solution
for the-always-busy public school teacher, customer education is the current that flows underneath all your other
systems.

The value is simple. Give your customers right-on-time experiences with your brand and product in an asynchronous
format so that when

## Why Now?

### Instructions

Develop a 3-5 minute “Shark Tank Style” elevator pitch for investing in Northpass and digital customer education now.
Your pitch should:

* Detail the investment you’re seeking for Northpass
* Identify the problem Northpass is solving
* Calculate the ROI that investors could experience
* Make the Sharks motivated to invest in Northpass

### Response

Sharks, you've learned a lot about Customer Education and the learning
management system ecosystem today. There are a ton of competitors in the market

## AI & LI

### Instructions

Use OpenAI’s ChatGPT, develop 20 topics for a customer education Linkedin post.
Then, pick a topic and use ChatGPT to craft your first social-selling Linkedin
post. Make sure that you use the OpenAI output as a basis, but then they truly
make it your own with your words and personality. It needs to be something that,
when you read it out loud, you would feel very natural with and happy about.

## Customer Success Stories

### Instructions

Detail a success story from one of your customers, preferably in SaaS. Consider the following framework:

* Background of the company.
* Challenges before Northpass.
* Solution Northpass provided them.
* Results Northpass has helped them achieve.

### Response

## Take away

### Instructions & Response

List your top three takeaways from the GTM Enablement Playbook:

1.
2.
3.

List three pieces of training you’d like to see added to the GTM Enablement Playbook:

1.
2.
3.