She wants to try and drive engagement with new customers.
New customers have a month to complete the Agriwebb Academy Courses. Say you complete them in the first month, you get 10% off your second year subscription.
How are points different than badges? They are thinking of not having both.
Points are closer to a rewards based system. A promotion such as "earn all your badges in the first month".
Properties for promotions. Who has or hasn't completed a prior promotion?
This would be for new customers - how can they create promotions for existing customers?