# Terminus

## 5/2/2023

### Data Discussion & Flow

Cherrill Hartman - Attended
Kevin Heraly - Medication complications and new issues. Had a seizure. Feeling sick (migraines, etc).
Kelly Roman - Non-technical data/SFDC Admin

Kevin - Head of RevOps. Kelly works for Kevin. Also currently running SFDC.

Ideal things to cover this meeting:

* Salesforce is Source of Truth, but also not a dumping database.
* If they are putting items in Salesforce, they are doing it intentionally.
* They can use a S3 bucket as a dumping/warehouse.
* Salesforce > Gainsight and is one way.
* Gainsight's S3 is the bucket

Gainsight records only get created for existing customers. They have a catch-all for unlinked enrollments.

The issues with Gmail/Yahoo addresses is the people/leads end up in no-man's land. No one reaches out to them and they
don't get entered in any campaigns, etc.

Who is the main communication engine? Gainsight does a terrible job of mass emails. Lots of block lists.
Campaign process, controlled by pre-sales marketing.

Gainsight could be a great option, but people have to meet "criteria" to send emails.

They use LeanData for checking for duplicates in their various systems. That's where Webhooks would be created.