norm/Gainsight
1
0
Fork 0
Code Issues Pull Requests Packages Projects Releases Wiki Activity

TS props script, notes

Browse Source
This commit is contained in:
Norm Rasmussen
2023-01-05 17:15:12 -05:00
parent 3bf4d6a151
commit 26610f8ae0
12 changed files with 368 additions and 116 deletions
Download Patch File Download Diff File Expand all files Collapse all files

36
CustomerNotes/Omnisend.md
View File

@ -4,7 +4,7 @@
[X] Wistia Project, what access do they have?
[X] Share button with /app/course within course viewer bright green 52 front
[X] EXpert led categories url not working
[X] Expert led categories url not working
[X] Change Enroll in Course to Watch Video
## Notes
@ -59,8 +59,8 @@ Problems/Opportunities:
* They are less concerned with activated/active learners and really want to see individuals and get names and emails.
* Can Google Apps allow _any_ google account user to sign up with Omnisend? Is this the same as social login?
FEAT: * They want Google Social Login for external users. They also want 2FA for internal users.
TODO: Can Google Apps allow social login? Can anyone with a google account have an account in Northpass?
TODO: What needs to be done to setup a new instance with Google Apps auth? The documentation is really limited.
DONE: Can Google Apps allow social login? Can anyone with a google account have an account in Northpass?
DONE: What needs to be done to setup a new instance with Google Apps auth? The documentation is really limited.
* What Audrius would prefer is to have public pages, but the actual content must be behind login.
* They need to switch to a better acquisition model. The original idea was to be like Youtube, but to be honest, this will never be like Youtube.
* Responsiveness with Screens:
@ -71,5 +71,33 @@ TODO: What needs to be done to setup a new instance with Google Apps auth? The d
DONE: * Submit Ticket to move the Course Image on the overview page all the way to the right of the screen.
* Contract:
* Doesn't need 3000 learners - wants to slash the price. 1500-2000 learners especially if they switch to Google Auth.
TODO: Send Contract information, updating pricing for fewer learners but an additional instance.
DONE: Send Contract information, updating pricing for fewer learners but an additional instance.
* Audrius is away from 5th of December until the end of the year.* So if we can setup the Google Auth answers this week, it will be helpful so he doesn't have as much work to do while he is gone.
## 01/04/2023
### Bernard, Existing Customers
He runs Omnisend blog.
86-90k clients. Large volume, small cost.
They want an academy for existing customers to see new content and go back for a resource
Retention and Engagement.
Most of their "brands" are free, and then a small portion of paying customers. They have two plans: standard and pro. Both are paid.
~$50/month for each plan. This is the main audience.
They want to tease free customers to join and become paid customers.
Main pain point from their customers?
* Email marketing is weak for these customers, which could be 1-person shops. eCommerce shops are doing everything and are also inundated with emails. This is an alternative to facebook ads. The Omnisend academy would teach them how to better use their product. The Academy would also give them more specific content.
Content Creation Plan?
* For the time being, it would fall on Bernard. Blog is mostly SEO content and quite generic/top of funnel. So freelancers can start it and then he adds in specifics. This academy content must be built in house, leveraging agency partnerships.
Optimal Situation:
* He wants to see all the content in a catalog with category type. And be able to have users to click the category and show those courses.
The difficult thing for him is how to chop up the information and categories.